What the Reader Saw

When I first entered the world of What the Dog Saw written by staff writer of The New Yorker Malcolm Gladwell, I expected nothing more than observations. Famous observations on the ketchup industry and Ceaser Milan's famous "dog whisperer" reputation, but simply observations none the less. Instead, within 15 pages of the novel, I was bombarded with names like Ron Popeil and his revolutionary yet simple household rotisserie chicken oven, and Nassim Taleb, a man who took disaster and made the inevitable an investment strategy that took his company to the moon, and back again. Gladwell's unique perspective paired with his seemingly personal relationship with all the characters involved throughout the book provided an experience for the reader as if they to, could now start a rotisserie chicken business, or dye their hair a shade blonder in support of the feminist movement. This book, a reading I now recommend to anyone particularly interested in things of the ordinary made extraordinary, is one that never failed to leave me wondering 'have I been choosing the wrong type of spaghetti sauce my entire 16 years on this earth?' High expectations so far.